"Paying" Attention?
Where does attention come from? What do we mean when we use the phrase “pay attention”?
When I encounter questions about the meaning and use of words, I often find it instructive to look to their origin and development. The word attention derives from the Latin tendere, which means “to stretch”. From Old French to Middle English to attend came to mean “applying one’s mind or energies toward something”. At some point in the mid 16th century, the legal term tender was used as a way to “formally offer a plea or evidence, or money to discharge a debt”.
We tend gardens, wounds, children - stretching our hands and hearts and minds forth to those things we perceive as important and delicate and worthy of care. Yet, at some point, we started using the same word in a way that reflected the influences of capitalism, commerce, and debt. Changes in language reflect changes in thought. The world was changing in the mid 16th century as exploration in new lands coincided with the rise of mercantilism, which was the predecessor of the capitalism we know today.
As the world changes again we see the competition for resources shift from physical commodities (land, oil, metal) to the commodity of information. The types and amount of data that are streamed and collected in the information economy must surely exceed the material wealth that can be extracted from the earth. This recognition has given rise to an attention economy, powered by technology, and expanding ever more rapidly.
It is something so powerful that it hides in plain sight, so dangerous that authority wants to control it at any cost, and so valuable that it is given, for free, to every conscious being.
In the process of witnessing my own use of language, the inquiry arose “why do we use the phrase ‘paying attention’?” Attention is something we can bring, capture, give, and lose. It has immense value as it creates the frame in which and through which we perceive ourselves, each other, and the world around us. It represents the light of awareness that directs the most precious resource we have and the only thing that we can truly claim with sovereignty. It is something so powerful that it hides in plain sight, so dangerous that authority wants to control it at any cost, and so valuable that it is given, for free, to every conscious being.
The next time you decide to “pay” attention to someone or something, I invite you to consider whether the exchange of value in such a “transaction” is in alignment with how you want to use your attention. We do not get paid for the extraordinary amount of data we disclose to our devices in the form of our attention. There are ways to engage with technology more consciously, but it takes discipline and having tools can help. I have found the resources at The Center for Humane Technology to be useful in this practice.
It is an aspect of biological life to consume resources and information. How we focus our attention plays a profound role not just in how we perceive the world, but in how we co-create reality as it unfolds. Using language consciously and creatively will influence thought, thoughts influence perspective, and perspective influences behavior. Take care when consuming. Your information diet will affect your health no less than the foods you eat. May you tend well and be well tended. Thank you for your attention.